While the consumption of red ginseng products has declined in South Korea, they have gained popularity overseas as a premium herbal remedy.
According to the Korean Ginseng Products Manufacturers’ Association, the domestic health supplement market has grown by over 1 trillion KRW (approximately $690 million) in the past four years. However, during the same period, sales of red ginseng products decreased by 420 billion KRW (approximately $289.8 million). Analysts attribute this decline to the increasing popularity of various health supplements, such as vitamins and probiotics, which have broadened consumer choices.
In contrast, Korean red ginseng is recognized as a premium herbal remedy in China and enjoys strong demand. Jungkwanjang’s root ginseng, priced at about two to three times higher than Chinese products, is particularly popular among middle-aged consumers.
Korea Ginseng Corporation (KGC)’s Jungkwanjang brand, known for its health drink HongSamWon, surpassed 100 billion KRW (approximately $69 million) in annual sales for the first time last year. Out of the total revenue of 103.2 billion KRW, approximately 54%, or 55.5 billion KRW (approximately $38.3 million), came from overseas markets. Sales significantly increased in China (158%), Southeast Asia (144%), Japan (122%), and the United States (116%) compared to the previous year.
In the U.S., HongSamWon is recognized as a caffeine-free premium energy drink. It is particularly popular among southern and midwestern men in their 30s.
Benefits of Red Ginseng
Red ginseng, made by steaming and drying ginseng roots, is known for boosting immunity, promoting blood circulation, and improving memory. Its main component, ginsenosides, helps lower blood sugar levels. However, consumers should be cautious about the sugars produced during processing. Many products on the market contain fructose and various additives to enhance sweetness, making it advisable to avoid processed forms like candies or drinks.
Precautions When Consuming
Individuals with complications or long-term diabetes should consult their doctor before taking red ginseng products. Taking diabetes medication along with red ginseng can lead to excessive insulin secretion, resulting in symptoms of hypoglycemia due to a rapid drop in blood sugar levels.
Red ginseng can be taken on an empty stomach, after meals, or between meals, but it absorbs better on an empty stomach. The main component, saponin, is water-soluble and may be hindered by other foods. However, for those with sensitive stomachs, it is best to consume it within one hour after eating or two to three hours before bedtime.
